Articles

August 1, 2015

Powerful Elements of the Head Search Process: The Risks of Transitions

Among the key ingredients to a successful search and a smooth transition of leadership are: Avoiding the natural “trap” of choosing a new head who is […]
August 1, 2015

The Next Generation Of Heads

There appears to be a plethora of ambitious young men and women who have the urge to lead and believe they can head a school as […]
August 1, 2015

Is It "The End"? And If So, Then What?

The lifespan of a head at any one independent school is relatively short. According to research by Littleford & Associates, an inordinately high percentage of all […]
August 1, 2015

Branding is Powerful: Proven Strategies

Your mission statement counts, but only if it can be readily known and interpreted. A prominent Canadian School for boys has a “tagline” that is also […]
August 1, 2015

Beneath the Surface: Trends in International Schools

The Trends Having recently spent nearly eight weeks in China, India, Jordan and Peru working with some prominent international school clients, I have come away with […]
August 1, 2015

More Marketing Bang For The Buck

How does a school reduce an often overblown mission statement containing overused words to less than five to seven pithy, powerful and memorable ones? How does […]
August 1, 2015

Beneath The Surface: What The Numbers Reveal

Recently several schools have retained Littleford & Associates to assess worldwide workload patterns, length of school day and many aspects of how they manage their income […]
August 1, 2015

Compensation And Tuition Setting: The Message Is Mixed

Many schools did not raise tuition for 2009-2010 but others did by 5-8% or more. A few schools pulled principal away from their endowment to bridge […]
August 1, 2015

How To Get A Handle On Controlling Expenses And Increasing Income In Difficult Economic Times

For independent schools all sources of income and expense are like the various points on a waterbed. If you push down on one area, the other […]
August 1, 2015

A Mission That Resonates in a Soft Admissions Market

This consultant has worked with hundreds of schools on marketing. Marketing begins with mission. Most mission statements are worthless as marketing tools. They may be no […]