April 9, 2024

Mobilize Your Parents For the Right Reason

Today, most schools are feeling the passion and some intrusion from parents happy to be back on campus, and they are even more engaged in trying […]
August 24, 2023

Key Survival Factors for Independent Schools

At a recent Conference, this Consultant overheard the following comments by members of this particular regional independent school group: “Half of our schools are growing in […]
August 24, 2023

Marketing the Mission to Full Enrollment

Even in this age of social media, positive word of mouth remains a powerful recruitment strategy for independent schools that are seeking to deepen their applicant […]
August 24, 2023

Engaging Independent School Parents in the Time of Covid-19

Parents are conveying to school leadership their anxieties and complaints about how and when school will open and the risks associated with opening; the value proposition […]
August 24, 2023

Compensation And Tuition Setting: The Message Is Mixed

Many schools did not raise tuition for 2009-2010 but others did by 5-8% or more. A few schools pulled principal away from their endowment to bridge […]
August 24, 2023

Beneath The Surface: What The Numbers Reveal

Recently several schools have retained Littleford & Associates to assess worldwide workload patterns, length of school day and many aspects of how they manage their income […]
August 24, 2023

More Marketing Bang For The Buck

How does a school reduce an often overblown mission statement containing overused words to less than five to seven pithy, powerful and memorable ones? How does […]
August 24, 2023

Beneath the Surface: Trends in International Schools

The Trends Having recently spent nearly eight weeks in China, India, Jordan and Peru working with some prominent international school clients, I have come away with […]
August 24, 2023

Branding is Powerful: Proven Strategies

Your mission statement counts, but only if it can be readily known and interpreted. A prominent Canadian School for boys has a “tagline” that is also […]
Branding is Powerful: Proven Strategies
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