FINANCIAL MANAGEMENT AND MARKETING

December 3, 2020

Marketing the Mission is More Important than Ever

“Harnessing the Brain Power and Enthusiasm of Our School’s Parents to Sell a Product We All Believe in is Simple. And Brilliant” So wrote prominent independent […]
July 1, 2020

Engaging Independent School Parents in the Time of Covid-19

Parents are conveying to school leadership their anxieties and complaints about how and when school will open and the risks associated with opening; the value proposition […]
February 27, 2020

Marketing the Mission to Full Enrollment

Even in this age of social media, positive word of mouth remains a powerful recruitment strategy for independent schools that are seeking to deepen their applicant […]
February 9, 2017

Key Survival Factors for Independent Schools

At a recent Conference, this Consultant overheard the following comments by members of this particular regional independent school group: “Half of our schools are growing in […]
August 1, 2015

Branding is Powerful: Proven Strategies

Your mission statement counts, but only if it can be readily known and interpreted. A prominent Canadian School for boys has a “tagline” that is also […]
August 1, 2015

Beneath the Surface: Trends in International Schools

The Trends Having recently spent nearly eight weeks in China, India, Jordan and Peru working with some prominent international school clients, I have come away with […]
August 1, 2015

More Marketing Bang For The Buck

How does a school reduce an often overblown mission statement containing overused words to less than five to seven pithy, powerful and memorable ones? How does […]
August 1, 2015

Beneath The Surface: What The Numbers Reveal

Recently several schools have retained Littleford & Associates to assess worldwide workload patterns, length of school day and many aspects of how they manage their income […]
August 1, 2015

Compensation And Tuition Setting: The Message Is Mixed

Many schools did not raise tuition for 2009-2010 but others did by 5-8% or more. A few schools pulled principal away from their endowment to bridge […]
August 1, 2015

How To Get A Handle On Controlling Expenses And Increasing Income In Difficult Economic Times

For independent schools all sources of income and expense are like the various points on a waterbed. If you push down on one area, the other […]

 

Upcoming Virtual Appearances

March 1, 2021
The Tennessee Association of Independent Schools has invited Mr. Littleford to speak about mission-based compensation and salary system design.

March 2, 2021
Mr. Littleford will be presenting to Society of Heads in the United Kingdom on the topic of board governance.

March 20, 2021
The topic of Mr. Littleford’s session for the New Jersey Association of Independent Schools will be “Maintaining or Returning to a Strategic Focus”

April 12-16, 2021
Topics to be announced for the Association for the Advancement of International Education Conference (AAIE)


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