FINANCIAL MANAGEMENT AND MARKETING

December 3, 2020

Marketing the Mission is More Important than Ever

“Harnessing the Brain Power and Enthusiasm of Our School’s Parents to Sell a Product We All Believe in is Simple. And Brilliant” So wrote prominent independent […]
July 1, 2020

Engaging Independent School Parents in the Time of Covid-19

Parents are conveying to school leadership their anxieties and complaints about how and when school will open and the risks associated with opening; the value proposition […]
February 27, 2020

Marketing the Mission to Full Enrollment

Even in this age of social media, positive word of mouth remains a powerful recruitment strategy for independent schools that are seeking to deepen their applicant […]
February 9, 2017

Key Survival Factors for Independent Schools

At a recent Conference, this Consultant overheard the following comments by members of this particular regional independent school group: “Half of our schools are growing in […]
August 1, 2015

Branding is Powerful: Proven Strategies

Your mission statement counts, but only if it can be readily known and interpreted. A prominent Canadian School for boys has a “tagline” that is also […]
August 1, 2015

Beneath the Surface: Trends in International Schools

The Trends Having recently spent nearly eight weeks in China, India, Jordan and Peru working with some prominent international school clients, I have come away with […]
August 1, 2015

More Marketing Bang For The Buck

How does a school reduce an often overblown mission statement containing overused words to less than five to seven pithy, powerful and memorable ones? How does […]
August 1, 2015

Beneath The Surface: What The Numbers Reveal

Recently several schools have retained Littleford & Associates to assess worldwide workload patterns, length of school day and many aspects of how they manage their income […]
August 1, 2015

Compensation And Tuition Setting: The Message Is Mixed

Many schools did not raise tuition for 2009-2010 but others did by 5-8% or more. A few schools pulled principal away from their endowment to bridge […]
August 1, 2015

How To Get A Handle On Controlling Expenses And Increasing Income In Difficult Economic Times

For independent schools all sources of income and expense are like the various points on a waterbed. If you push down on one area, the other […]