Friend Raising and Fund Raising

Effective Fund Raising consists of different approaches for different groups and goals.

Annual Giving programs should include parent, past parents, grandparent, alumni (ae), friends, and foundations. The school must have a compelling vision of what it represents and of where it is headed. People give to other people and to causes in which they believe. Hence the school must present a focused and powerful story to be successful in building annual giving.

Feasibility studies must be conducted to make capital giving for both building and endowment campaigns realistic. Littleford and Associates can help schools create realistic assessments on which to base their capital campaigns.

Planned Giving should be designed to maximize impact both now and in the future. Investment plans can greatly impact total revenues the school has at its disposal now and over the next decades.

Properly designed volunteer programs assist schools immensely in building morale and effective giving. Techniques for recruiting, developing, and directing volunteers, which need not cost the school a lot of money, can make the difference between lackluster results and powerful outcomes.

Finally, in approaching corporate givers, schools need to know what those organizations are looking for when they award funds. Similarly, the school must be skilled at making and presenting its case to this audience.

These approaches allow the school to build enduring relationships while garnering funds. Both are essential to the continued health of the school.


Currently the following webinar sessions can be scheduled:

"Marketing the Mission"

This webinar will discuss strategies to retain current students and recruit new ones, even while the campus is closed. It will include steps to develop a parent ambassador/advocate program. Current parents, when recruited, motivated, mobilized and trained, are a school’s most powerful advocates. 

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The Head of School and Board Partnership during the COVID-19 Crisis: In Support of the Shifting Landscape/Strengthening Governance

The almost ongoing, high stress job of crisis management in schools has filled the space that was once full of organizational charts, contracts, training, legal protection, salaries and other the expectations and demands.The Head of School has needed to refocus and reframe to reflect the new reality. How do the head and the board partner together respond to and manage this uncharted territory? The job is now high stress nearly all the time.

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Please contact us today for availability and to book a time slot in your time zone!

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