August 24, 2023

Beneath the Surface: Trends in International Schools

The Trends Having recently spent nearly eight weeks in China, India, Jordan and Peru working with some prominent international school clients, I have come away with […]
August 24, 2023

Branding is Powerful: Proven Strategies

Your mission statement counts, but only if it can be readily known and interpreted. A prominent Canadian School for boys has a “tagline” that is also […]
August 24, 2023

How To Get A Handle On Controlling Expenses And Increasing Income In Difficult Economic Times

For independent schools all sources of income and expense are like the various points on a waterbed. If you push down on one area, the other […]
August 24, 2023

A Mission That Resonates in a Soft Admissions Market

This consultant has worked with hundreds of schools on marketing. Marketing begins with mission. Most mission statements are worthless as marketing tools. They may be no […]
August 24, 2023

Managing The Bottom Line:

The Impact of the Finance Committee, Financial Audits and Marketing the Mission GOVERNANCE AND FINANCE: THE ROLE OF THE FINANCE COMMITTEE When asked the most important […]
August 24, 2023

Profit Centers: Has Your School Tapped These Revenue Sources?

Profit centers are growing in use in independent schools. They have been major sources of revenue for years for colleges and universities, yet independent schools tend […]
August 24, 2023

Income Opportunities In Tight Economic Times

With the value of their investment portfolios declining or uncertain, independent school parents may be decreasing their discretionary spending and charitable donations. However, from the research […]
August 24, 2023

The Nine Sacred Cows Of Financial Management:

How To Get a Handle On Controlling Expenses and Increasing Income For independent schools all sources of income and expense are like the various points on […]
August 24, 2023

Marketing the Mission is More Important than Ever

“Harnessing the Brain Power and Enthusiasm of Our School’s Parents to Sell a Product We All Believe in is Simple. And Brilliant” So wrote prominent independent […]
Marketing the Mission is More Important than Ever
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